Streaming Hits All-Time High As NBA Is Expected to Ditch TNT for Amazon (2024)

1. This graphic from Nielsen sums up why the NBA is ready to end its 35-year relationship with TNT for Amazon. As of May 2024, streaming now accounts for 38.8% of television viewing while cable accounts for 28.2%.

NEW 📺: Streaming share reached an all-time high with 38.8% of TV, while the Kentucky Derby on NBC tops broadcast for the month of May. Get the story behind the numbers in our latest edition of the Gauge.

— Nielsen (@nielsen) June 18, 2024

In May 2023, the gap was 36.4% for streaming vs. 22.8% for cable.

It’s not breaking news to say that streaming is the future, but when you see the numbers changing this rapidly, it’s eye-opening. It also makes you wonder if there will ever be a time when CBS and Fox aren’t airing NFL games on Sunday afternoons.

Other observations on these numbers:

• When the NFL sold Thursday Night Football to Amazon, the response from most people to those who complained about the league putting an exclusive game on a streaming service was, “Everyone has Amazon.” Yet, Hulu had more viewership in May than Amazon.

• When you see the dominance of Netflix among the streaming services, it’s not hard to figure out why the NFL would sell them a couple of Christmas Day games.

• The most surprising stat in the graphic, to me, is that Peaco*ck is responsible for just 1.1% of the streaming share. I’d love to see what that number would be if Peaco*ck didn’t have the exclusive rights to the WWE Network.

2. ESPN’s NHL voice, Sean McDonough, opened up about criticism he has received for his performance during the Stanley Cup Finals during an interview with Adam Schein earlier this week on SiriusXM’s Schein on Sports.

McDonough has been sick during the Oilers-Panthers series, but that hasn’t stopped hockey fans from taking shots at him.

“You know what,” said McDonugh, “it just kind of bothered me, not that you should pay attention, but people said, ‘Well, he’s got a lack of energy.’ Yeah, I’m really not excited to call a Stanley Cup Final game. I’ve been doing this for, I don’t know, 30-something years now. I hope people who’ve heard me over the years know that’s not the way I usually sound, and maybe I shouldn’t have tried to power through it. Maybe I should’ve stepped aside. The decision was made collectively, collaboratively with our bosses to give it a try, so I did. I’m just glad it’s hopefully behind us now and we’ll be healthy and excited."

3. I wrote this in Tuesday’s Traina Thoughts:

“How bad and unwatchable were theNBA Finalsthis year? So bad that the best highlight came on Monday when Celtics guardDerrick White chipped a toothwhile going for a loose ball and teammateJaylen Brown told Whitehe was ugly.”

This prompted a question from one of my readers.

Jimmy, you have to tell me why you detested this NBA Finals so much? I've been having this debate with a few people over the past 24 hours and - my green blood aside - I thought there were many riveting on-court stories and events.

— GourmetMale - NOT a DJ (@GourmetMale) June 19, 2024

It’s crazy to me that this would have to be explained, but 1) the layoff between the conference finals and the Finals killed any momentum and anticipation for the Mavs-Celtics series; 2) the series was over in five games. There was zero drama. 3) Game 1 was decided by 18 points; Game 4 was decided by 38 points and Game 5 was decided by 18 points. The games were unwatchable.

And I’m far from the only one who wasn’t into the NBA Finals this year. The series averaged 11.3 million viewers, down 3% from last year’s Heat-Nuggets series.

And this from "Excluding the two COVID-altered series — Bucks-Suns in ’21 and Lakers-Heat in the 2020 'bubble' (4.0, 7.66M) — this year’s Finals ranks as the lowest rated on record and least-watched since 2007 (Spurs-Cavaliers: 9.29M)."

4. The Rockies had a 9–4 lead going into the ninth inning against the Dodgers on Tuesday night.

Los Angeles ended up winning the game, 11–9.

The game-winning three-run homer came from the Dodgers' Teoscar Hernandez after the first base umpire ruled that he checked his swing on what looked like a strike three swinging.

The best part of all this was Rockies right-fielder Jake Cave going ballistic as Hernandez’s ball was flying over the right-field fence.

Absolute chaos in the 9th inning of the Rockies Dodgers game 😬

Down to his final strike, Teoscar Hernandez was called safe on a questionable half swing. Rockies manager Bud Black was ejected for arguing it.

Hernandez homered on the next pitch to give LA the lead.

— Scotty Gange (@Scotty_G6) June 19, 2024

5. I don’t remember ever seeing this video before, but it’s been shown over the past 12 hours since Willie Mays passed away. Back in 1965, the Dodgers and Giants got into a wild brawl that included a couple of players looking like they were about to take out players with bats.

6. The latest episode ofSI Media With Jimmy Trainafeatures interviews with Tom Brady and Jim Miller.

Brady kicks off the podcast with a discussion about his transition from the field to the booth for Fox. The future Hall of Famer explains why he wanted to become a broadcaster, what he thinks his strength will be in the booth, what he thinks his weakness will be, how he will judge his performance, how he thinks viewers will judge him, and more.

After the interview with Brady, author, reporter and podcast host Jim Miller joins the show to talk about the latest sports media news.

Why is WBD/Turner Sports expected to lose the NBA? What's the feeling inside of Bristol about Pat McAfee after his latest controversy involving Caitlin Clark? Could Stephen A. Smith leave ESPN soon? What sport does Miller think will leave ESPN and go to Netflix? Miller also shares his thoughts onThe Sopranosfinale, which aired 17 years ago this week.

Following Miller, Sal Licata from WFAN and SNY joins me for our weekly "Traina Thoughts" segment. This week's topics include the dumbest rule in sports, old school football video games, getting hacked on Twitter, Father's Day and much more.

You can listen to the SI Media With Jimmy Trainabelow or onAppleandSpotify.

You can also watch SI Media With Jimmy Traina onSports Illustrated‘sYouTube channel.

7. RANDOM VIDEO OF THE DAY: I saw that Martin Short’s Jiminy Glick character is going to interview Bill Maher on HBO this Friday. This seems like a great opportunity to remember some of Glick’s best work.

Be sure tocatch up on past editions of Traina Thoughtsand check out theSports Illustrated Media Podcasthosted by Jimmy Traina onApple,SpotifyorGoogle. You can also follow Jimmy onTwitter and Instagram.

Streaming Hits All-Time High As NBA Is Expected to Ditch TNT for Amazon (2024)
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